The majority of businesses measure the satisfaction of their customers. Most companies have recognized the importance of understanding the way that clients perceive an organization, as well as what their needs and motivations are.
Yet very few companies take the time to measure the satisfaction of their employees, even though it’s their employees, not their customers, that have the greatest effect on how their business operates.
Encouraging an Engaged and Happy Staff
Employee well-being has slowly become increasing important as businesses and managers realized the direct link between a company’s long-term success and happy staff. Unhappy employees are less likely to work to foster a satisfied client base, and dissatisfied clients will directly impact your bottom line. Thus, measuring a staff’s satisfaction is critical for a number of reasons, including:
- Increasing Productivity – Giving your employees the space to voice any concerns they are having and then acting on those concerns have a huge impact on staff. If done correctly, it can encourage increased dedication, productivity, and motivation.
- Saving Time and Money – Unhappy employees are more likely to seek new employment or quit with short notice. Hiring a new employee is expensive and time-consuming and will cost your business money.
- Uncover Issues Quickly – There may be times when serious issues go unspoken but continue to simmer. Conducting anonymous surveys can help to collect honest feedback about management and lingering issues that need to be addressed.
- Direct Organizational Growth – Knowing how your employees feel about certain areas of your business can help to create tangible items that need to be changed. Feedback offers you valuable actionable data that can be implemented later for growth.
- Benchmark Results – Satisfaction surveys offer a benchmark for future comparison purposes. Not only can you compare your data internally, you can look at particular results and compare them with data that is specific to your industry to determine how your company is doing in comparison to industry norms.
It is important to remember that there is a way to measure and develop staff satisfaction levels. After you have identified and measured issues, you must create an action plan, carry out those actions, and re-evaluate in the future. Positive relationships in the workplace are necessary for forward momentum and moving forward to address issues goes a long way.
Taking the time to conduct a satisfaction survey and making action steps a priority afterward will help to build a happy and engaged workforce for your business.