Recruitment is about finding and hiring the best possible candidates to fill open positions at your company. Every step you take – from the creation of the job advertisement to reviewing candidates to calling and interviewing those that stand out from the rest – is geared towards getting the best possible contributors into your company.But there is something that often gets lost throughout that process – the desire for candidates to want to work for
But there is something that often gets lost throughout that process – the desire for candidates to want to work for you, and to feel as though they actively want to become a part of your company.
Introduction to Candidate Engagement
The idea of engagement has been growing in popularity in businesses all over Australia, but it is often limited to employees. Employee engagement is the idea of integrating strategies that make the employee feel like they are truly a part of the company, where the company’s success is its personal success and those that work with you are family.Candidate engagement is similar.
Candidate engagement is similar. It is the strategy of trying to get candidates to feel like they want to be a part of your company, and that they are not just some random outsider that your company could do without. It’s making you seem like more than just an employer, and giving the candidate ways to interact and engage with the company beyond simply sending in an application.
Examples of Candidate Engagement
There are many different ways to engage candidates and make them feel more connected to your businesses. Some examples include:
- Creating a marketing campaign that highlights what makes you a great place to work.
- Engaging in recruitment and outreach on social media.
- Have everyone in your company treat candidates like customers.
Think about what will make people interested in your business, and what will attract the interested in working for you. It’s important to come up with your own strategies for candidate engagement as well, because there are many opportunities out there, and the payoff for taking advantage of them can be pronounced.
Why is Candidate Engagement Important?
Candidate engagement has many benefits for employers:
- It increases the frequency of applicants.
- It increases the interest level of applicants.
- It reduces the growing problem of candidate dropouts.
- It helps new hires be more excited when they start work.
- It spreads the word about your company to other potential applicants.
It can improve the quality of the talent pool, it can help provide damage control for those that aren’t taking the job, and so much more. If you haven’t yet considered candidate engagement, now may be the time to consider it. The earlier you get started, the more likely you will be able to see positive results.