The content of your job advertisement is important. But sometimes, one of the most important parts of creating a job advertisement has nothing to do with words. It’s simply about ensuring that you format your job advertisement correctly. Job advertisements – especially those posted online – have to follow some of the same guidelines as other forms of online writing, with special formatting rules that help to ensure your job advertisement is more visible to your audience.
Job advertisements – especially those posted online – have to follow some of the same guidelines as other forms of online writing, with special formatting rules that help to ensure your job advertisement is more visible to your audience.
How to Format a Job Advertisement for the Internet
On the internet, even with job seekers, there is a limit to how much of an attention span each reader will have, as well as where their eyes go when they are visiting your page. That’s why you’ll want to make sure that you have the right formatting, to help your job advertisement get noticed.
Tips for formatting include:
- Utilise Bullet Points – Perhaps the most affordable formatting tip is to use bullet points to highlight your most important information. Bullet points draw the eye naturally, especially in online writing. They are the first location the visitor’s eyes will go. Use bullet points to talk about your company’s best features, your most important qualifications, etc.
- Use Subheadings – Like bullet points, subheadings help make job postings easier to navigate. If the person wants to scroll down quickly to read what the requirements are before they decide to learn more about your company, they’re going to look for something, like a subheading, that signals where they should start reading.
- Use Short Paragraphs – Large amounts of text are overwhelming to the eye. They naturally promote skimming, and can cause the person to lose interest in your advertisement or miss critical bits of information. Shorter paragraphs – ideally no more than 4 lines of text – help ensure that the reading is easier to digest.
- Bold – Not every job board lets you add custom formatting, like bolding, but there are ways to use bold to your advantage. Use bold to highlight important information that you want applicants to notice. This might include specific qualifications or experiences required, location and/or salary information.
- Use Everything in Moderation – All of the above formatting tips can help improve your job advertisements. But you should also make sure that you aren’t overdoing it. You don’t want more than maybe 5 to 7 bullets at most (with 3 to 5 ideal). You don’t want 15 subheadings. You don’t want to bold every other word. Use each one sparingly to maximise their impact.
You take so much time creating your job advertisement. The last thing you want to do is accidentally cause people to turn away from your ad because you didn’t use the right formatting. Think about your presentation when you create your job ad to ensure that more people see it and appreciate it