LinkedIn, Facebook, and Twitter are some of the most highly recognised social networks in the world. Companies use these social media websites every day to find and evaluating some of the top talent in the local area and around the world.
But they’re also not the only social media websites out there. There are hundreds of others, all of which have their own unique user base. While many of them are still up and coming, companies that want to expand their talent pool may want to consider using these social media sites to find some of the talent that would otherwise be missed.
Examples of Social Media Sites to Target
There are social media sites for every profession, every type of worker – even every income level. There are social media accounts for different races, genders, ages, and so much more. All it takes is a bit of a search and you’d be shocked what you can find.
But for those that would like a good place to start, consider the following:
- Angellist – Although better for marketing your open positions than it is for networking, Angellist is a very popular social media website for startups looking to improve their online presence and reach an audience that is specifically interested in Startup culture.
- Makerbase – An interesting social media site useful for those in the tech world, Makerbase connects you to the people that worked on projects that you’re familiar with, so that you can see what they’ve done and who they are.
- Xing – Xing is essentially a smaller LinkedIn. But it may have benefits for those looking internationally for new employees, especially if you want to reach German speaking countries and European talent.
- Jobcase – Jobcase is similar to LinkedIn, especially their group feature. It is a social media site for people to ask and share information, almost like an advanced forum. You can often spot people that have significant expertise in their field.
You should also look for any websites that are tailored to the industry that you are most passionate about, and see if there are any difference makers that you can bring into your organisation. While of the people you want are going to be found on LinkedIn, Facebook, and other popular social media platforms, you may still find that the person you want most is in a location that you had never before considered.