Social media used to be the number one new tool that businesses could use to attract talent. Over the past 7 years, more and more businesses have started using websites like Twitter to build their brand, improve their recruitment efforts, and sell their products.
But social media is changing, and that change has perhaps become most apparent on Twitter. Now, more than ever, Twitter has become a hub for negative publicity. One wrong post or one wrong item in the news, and suddenly you are attacked by thousands of angry people across social media, with more and more people calling you out on your behaviour.
Tips to Minimise Twitter Harassment
You can’t stop all harassment on Twitter, nor can you prevent any problems from occurring. But you can make sure that you reduce your risk, and possibly have a plan in place to ensure that your brand isn’t tarnished and that you are still able to use Twitter for recruitment successfully.
- Have a No-Personal Twitter Rule – First and foremost, avoid any accidental issues by not allowing anyone on their personal Twitter while at work. There’s nothing worse than employees posting something accidentally on their professional Twitter thinking it is their personal Twitter. If people want to Tweet, let them do it on their phones.
- Create an Action Plan – When something is posted on your Twitter account that causes you to get “shamed” or harassed, have a plan of action. Do you delete the Tweet? Do you issue an apology? Who reviews the error? It is best for all employees that work with your social media to know what they should do ahead of time.
- Have Personality But Be Cautious – It’s okay to have personality on your Twitter account, but always get a second opinion on that personality. For example, a fun quip may be a joke to you, but may be misunderstood by others. For anything that isn’t 100% professional, it is a good idea to have two eyes, instead of one.
- Be Willing to Tune Out – Sometimes harassment cannot be controlled. If you’re getting harassment you do not deserve, it may be best to avoid the instinct to respond at all. Not everyone that contacts you needs to get a response, especially if the way they are responding is hurtful or damaging.
It’s not always possible to control Twitter harassment. But it is possible to have an idea of how you can prevent it and stop it from getting out of hand. If you have social media managers in charge of your Twitter account, make sure they know exactly what they need to do so that your recruitment and your branding do not suffer.
Twitter is just one of many avenues that Recruit Shop utilises to market your opportunity. We cast the net far and wide to attract the best candidates to your role, using external and internal databases, social media platforms and a number of major job boards including Seek. If you need a hand with your recruitment, please contact Recruit Shop on 1300 895 987.