What To Do When You Receive Too Many (or Too Few) Applications For Your Job Role

Hiring can feel like walking a tightrope. Sometimes, you post a job and receive more applications than you can manage, other times, you barely get a trickle of interest. Both scenarios present unique challenges and opportunities. So, what’s the best strategy when you’re facing a flood or a drought of job applications? Here’s your go-to guide on how to navigate both situations effectively.

The Rise of Applications: Are You Feeling the Pressure?

Seeks’ most recent employment report revealed that applications per job ad have risen by 2.1% month-on-month and are now at the highest level on record. This surge means more job ads are receiving overwhelming numbers of applicants, making it harder for small business owners to sift through them. On the other hand, businesses posting in niche markets or highly competitive industries may still be struggling to attract enough applicants.

But don’t worry, whether you’re dealing with a flood of applications or just a trickle, there are ways to refine your hiring process and ensure you make the right hire without wasting valuable time.

If You Receive Too Many Applications:

1. Refine Your Screening Process

When faced with a large number of applications, it can be difficult to sort through each one to find the right candidate. One way to streamline this process is by introducing screening questions or skills assessments as part of your application process. These tools will help you quickly identify the most qualified candidates and filter out those who don’t meet your specific needs.

However, it can still be time-consuming to manually review each application. By narrowing your pool to a pre-screened shortlist of candidates who match your criteria, you can spend less time sorting and more time interviewing. Many businesses choose to partner with services like ours that specialise in filtering out unqualified candidates, allowing you to focus only on those who stand out.

2. Revisit Your Job Ad

A broad job description invites an influx of unqualified candidates. Clarifying your must-have skills, qualifications, and company culture can help narrow the pool to more relevant applicants. In addition, consider how your job ad is being marketed, are you reaching the right audience? A targeted strategy can help reduce unqualified applicants and save time reviewing irrelevant resumes.

3. Communicate Clearly & Respectfully

One of the most important steps is managing expectations. With so many applicants, it’s easy to let communications slip through the cracks. Automated “thank you” or “application received” emails can help you maintain a positive candidate experience and keep top talent engaged while they wait for the next steps.

Timely communication also reflects well on your employer brand, being respectful of candidates’ time will encourage quality candidates to engage. We can automate these responses and schedule follow-ups to help you stay on top of communication without adding to your workload.

4. Prioritise Employer Branding

Top candidates often research a company before they apply. By showcasing your values and company culture through your employer branding, you’ll stand out in a crowded job market. Sharing employee stories, growth opportunities, and the perks of working with your company can create a lasting impression. Enhancing your employer branding will make sure you’re attracting the best talent.

If You Receive Too Few Applications:

1. Revisit Your Job Description and Channels

If your job ad isn’t generating enough interest, it’s time to revisit your approach. Make sure your job description is clear, engaging, and highlights your unique Employer Value Proposition (EVP), show what you offer as much as what you’re looking for. Additionally, consider posting in niche job boards or industry-specific groups that can connect you with more targeted candidates.

Sometimes your ideal candidate isn’t looking in the usual places, so broadening your search channels may help bring in a wider range of applicants.

2. Strengthen Your Employer Value Proposition

In today’s competitive hiring market, it’s crucial to stand out. Social media is a powerful tool to showcase your company’s culture and work environment. Sharing content about your team, benefits, and growth opportunities can significantly increase your visibility. Also, ask your current team for referrals, often, your next great hire is closer than you think.

3. Check Your Application Process

Sometimes, candidates are deterred by a lengthy or complex application process. Simplify and streamline your forms, ensuring they are mobile-friendly and easy to complete. Ensure that salary, benefits, and perks are clearly listed, top candidates often skip roles that don’t provide enough transparency.

Even the most qualified candidates might abandon their application halfway if it feels too complicated. We can help you optimise your process to encourage more candidates to apply and follow through.

4. Engage With Potential Talent

Don’t wait for candidates to come to you. Be proactive! Source candidates on LinkedIn or through relevant industry events, and consider hosting virtual open days or Q&As to introduce your business. This allows you to engage with potential hires directly and answer any questions they might have about your company and role.

Turn Every Challenge Into An Opportunity

No matter which end of the spectrum you’re on, flooded with applications or struggling to attract interest, each hiring cycle is an opportunity to refine your recruitment process.

Whether it’s strengthening your employer brand, streamlining your application process, or automating the tedious parts of your hiring workflow, there are ways to improve your efficiency and ensure you’re attracting the right candidates.

Need help fine-tuning your recruitment process?

Let’s talk! We can help you turn your hiring challenges into your competitive advantage, saving you valuable time and helping you find the talent your business needs to grow.

Struggling to find the right words? Get in touch, we’re here to help you write job ads that get noticed by the candidates you want most. In fact, many businesses choose to let us manage the entire process, from crafting the ad to shortlisting candidates, for a flat fee of $2,995 +GST. No hidden costs, no surprises.