Beat the Big Brands: 3 Recruitment Secrets Every Small Business Owner Should Know

In today’s competitive recruitment landscape, small businesses often feel overshadowed by industry giants. But with the right approach, small businesses can not only compete, but also outperform big brands when it comes to securing top talent.

Recent market insights from SEEK have shown that the volume of jobs being advertised has increased in recent months. These market insights indicate that competition among employers to hire the best talent will continue, particularly in industries including Tourism, Education, Healthcare, Hospitality, and Tourism.

On a brighter note for employers, candidate activity has been on the rise too with applications per job increasing by 4.4%. As a small business owner, it is important to understand what recruitment strategies to employ so that your job ad stands out to the rising number of candidates applying for similar positions.

Here are three recruitment strategies to make your business stand out:

1. Write Effective Job Descriptions

Before you can attract top talent, you need to communicate clearly what you’re looking for. A well-crafted job description can make all the difference:

• Clarity is Key: Be specific about the role, responsibilities, and qualifications required. This will ensure you attract candidates who are a good fit.
• Showcase Your Brand: Use the job description to highlight your company culture and the benefits of working at your business.
• Avoid Jargon: Keep the language simple and straightforward to ensure you’re inclusive and appeal to a wider range of candidates.

Tip: If you’re unsure about crafting the perfect job description, Recruit Shop can guide you in developing one that captures the essence of your role and appeals to the right talent. This is just one part of our flat fee recruitment service. Find out more.

2. Targeted Job Advertising

Simply posting a job ad isn’t enough. In today’s competitive market, you need to ensure your job advertisement reaches the right audience:

• Use the Right Platforms: Depending on the role, consider which platforms are most suitable to attract qualified candidates in your industry.
• Engage in Social Media: Don’t underestimate the power of platforms like LinkedIn, Twitter, or even Instagram. Share your job ads and encourage your employees to do the same.
• Optimize for SEO: Make sure your job ads are search-friendly to reach a wider audience.

Tip: Recruit Shop’s expertise in targeted job advertising can ensure your vacancies are seen by the right eyes, giving you an edge in attracting top candidates. Until 30 September, get 10% off low cost recruitment service that includes targeted job advertising. Find out more.

3. Use Recruitment Tech

Leveraging technology can streamline your recruitment process and help you find the best talent faster:

• Skills Testing: Utilise online platforms that offer pre-employment testing. These tools can provide insights into a candidate’s expertise and suitability for a given role.
• Mobile Recruitment Platforms: In a world that’s always on the move, having the ability to review and respond to candidate applications via mobile platforms is crucial. It allows for quick decision-making, keeps you connected with potential hires, and ensures you never miss out on a promising candidate.
• Communication Tools: Use technology to maintain open and swift communication with your recruitment team or consultant. Quick feedback ensures your needs are addressed promptly, making the hiring process smoother and more effective.

Tip: Did you know that when you purchase Recruit Shop’s low cost Recruitment Service, we include access to our mobile app? The app allows you to view your shortlist of candidates on your mobile phone, review applications with one click, send feedback to your Recruit Shop consultant for them to take action. Find out more.

The recruitment landscape is continually evolving. However, with the right strategies in place, small businesses can not only navigate this landscape but also thrive in it. Whether you need help writing effective job descriptions, want guidance on targeted advertising, or are looking to explore our mobile recruitment platform, Recruit Shop is here to help. As Australia’s lowest cost recruitment agency service, we’re dedicated to helping small businesses like yours find the best talent out there.