What is Candidate Engagement?

Recruitment is about finding and hiring the best possible candidates to fill open positions at your company. Every step you take – from the creation of the job advertisement to reviewing candidates to calling and interviewing those that stand out from the rest – is geared towards getting the best possible contributors into your company.But there is something that often gets lost throughout that process – the desire for candidates to want to work for

But there is something that often gets lost throughout that process – the desire for candidates to want to work for you, and to feel as though they actively want to become a part of your company.

Introduction to Candidate Engagement

The idea of engagement has been growing in popularity in businesses all over Australia, but it is often limited to employees. Employee engagement is the idea of integrating strategies that make the employee feel like they are truly a part of the company, where the company’s success is its personal success and those that work with you are family.Candidate engagement is similar.

Candidate engagement is similar. It is the strategy of trying to get candidates to feel like they want to be a part of your company, and that they are not just some random outsider that your company could do without. It’s making you seem like more than just an employer, and giving the candidate ways to interact and engage with the company beyond simply sending in an application.

Examples of Candidate Engagement

There are many different ways to engage candidates and make them feel more connected to your businesses. Some examples include:

  • Creating a marketing campaign that highlights what makes you a great place to work.
  • Engaging in recruitment and outreach on social media.
  • Have everyone in your company treat candidates like customers.

Think about what will make people interested in your business, and what will attract the interested in working for you. It’s important to come up with your own strategies for candidate engagement as well, because there are many opportunities out there, and the payoff for taking advantage of them can be pronounced.

Why is Candidate Engagement Important?

Candidate engagement has many benefits for employers:

  • It increases the frequency of applicants.
  • It increases the interest level of applicants.
  • It reduces the growing problem of candidate dropouts.
  • It helps new hires be more excited when they start work.
  • It spreads the word about your company to other potential applicants.

It can improve the quality of the talent pool, it can help provide damage control for those that aren’t taking the job, and so much more. If you haven’t yet considered candidate engagement, now may be the time to consider it. The earlier you get started, the more likely you will be able to see positive results.

Tips to Reduce Candidate Dropout

Much of hiring is focused on what you need as a company. It’s about finding the talent that matches your company culture, the production needed at the position, and more. From the interview questions to the recruitment process, the focus is mostly on what you can do to make sure you’re identifying the right talent.

But it’s important not to lose track of the candidate experience as well, and one of the major challenges that many companies are facing is candidate dropout. This is when a good candidate – possible the candidate you planned to hire – decides to withdraw their name from contention or turns down the job in some way.

The Problem of Candidate Dropout

For many companies, candidate dropout is a real problem. Indeed, candidate dropout is, itself, a warning sign that something may be wrong with your hiring process. Usually, when someone receives an interview for a job they are happy, and stay in contention until the moment they are either hired, or told that the company is going to go a different direction.

If someone is turning down interviews, or has decided they are no longer interested in the position in some way, it may mean:

  • You’re losing out on great applicants.
  • You’re doing something wrong that is affecting their interest.
  • Your company may have some type of negative PR, etc.

Perhaps the greatest issue is the first one. The most likely candidates to drop out of contention are those that feel they can get a job elsewhere, and often that implies that they know they are good candidates for other positions.

How to Reduce Candidate Dropout

Luckily, there are many different techniques, strategies, and tips that you can use to reduce candidate dropout. If dropout has become a problem in your hiring process, consider the following tips:

  • Make Yourself Available at Better Times – Not all dropout is due to something your company did or didn’t do. Sometimes it is caused by simply not being able to take time off for the interview. One strategy to consider is to make yourself available at times more convenient to the applicant, like after work. This helps ensure that you can hire those that are employed at demanding jobs.
  • Communicate With Them Often – Dropout sometimes occurs as a result of a lack of communication. Many companies spend weeks at a time failing to communicate whether or not the person got the job (or even the next interview). Frequent updates go a long way towards ensuring that the candidate retains their interest.
  • Respect Their Time – Similar to making yourself available, you should also make sure you’re respecting their time. That means trying to bunch interviews together, rather than forcing the individual to travel for 3, 4, or 5 interviews. It means knowing that they are taking time off work, and not dilly-dallying around and wasting their valuable sick days. Respect the time of each candidate you call.
  • Shorten Your Hiring Time – The longer it takes for you to make a decision, the more likely the candidate is going to move on. Try to hire quickly and efficiently to keep interest level in the position high, and reduce the risk of the applicants finding other positions they get more excited about.
  • Know What the Employee Sees About You Online – If you have negative reviews of your workplace, or any PR that may turn people off from working for you, the applicant is going to see it. Be aware of this feedback and address it in some way, because everyone that is applying for your job will do their research.
  • Give Them Reasons to Work With You – We discuss this a lot here at Recruit Shop, but as a company, it’s important to make sure you’re offering something that other companies are not offering. They should have a desire to work for you, because you represent something more than just a salary. Try integrating strategies into your business that will turn on possible talent.
  • Show Them How You Match Them – Sometimes all you need to do is make sure they recognise how well you fit their needs. Consider what you have learned about them through the interview process and show them that you’re the employer best suited both for their abilities and their personality.
  • Make the Interviews Engaging – When an interview is too rigid and formal, it can be an intimidating and discomforting experience for the applicant. Make the interviews more engaging. You can do this by having them take place at a coffee shop, telling them more about the great parts of your workplace, etc.
  • Offer Jobs Fast – If you think you may hire them, don’t waste any time letting them know. One of the greatest mistakes companies make is taking too much time. The applicant is looking for an answer, because they need to move on with their needs as well. Companies that take too long to offer the job tend to cause applicants to look for better work.

Each of these strategies has the potential to reduce candidate dropout, which should be a priority for all companies. The more likely someone is to withdraw their name, the more you’re losing out on potentially great contributors.

Benefits of Receiving a List of Candidates

Recruit Shop is a different type of recruitment company in Australia. Not only do we provide some of the most affordable and efficient recruitment services out there – we also provide you with a complete list of possible candidates, and allow you to contact and hire as many as you please.

Why a List of Candidates is Beneficial

The primary benefit of receiving a full list of applicants to hire is that you can fill as many open positions as you want, whenever you want, with the individuals on that list. Each one is a qualified candidate.

But there are additional benefits to having that list on hand, including:

  • Developing Your Database – More and more companies are starting to collect applicants in a database, and engage with those applicants whenever possible to keep their interested in the business. Candidate databases give you numbers to contact any time a position opens, and are a great way to cut recruitment time in the future.
  • Inspiring New Positions – Growing companies do not have to be limited to one open position. Indeed, if you receive a list of incredible candidates, you may quickly find that there are others you want to bring on board simply because they have a lot to offer.
  • Knowing Who Wants You – There is benefit to keeping track of the people that are most interested in working for your company. These candidate lists allow you to see who has been interested in the past, so you know who to contact first in the future.

With affordable costs, friendly expert service, and commitment to your hires, Recruit Shop is the number one choice for companies looking to improve their talent pool. For more information about any of our services, contact Recruit Shop today.

If you have multiple positions open in your company, you can take advantage of our discounts for multiple strategies – 10% off for 2-4 services, 20% for 5-9 services and 30% for 10 or more services. Should you want to make an additional hire on any of these services, pay just $995 +GST!

What Are The Alternatives to Job Boards and Accepting Resumes?

Many small businesses collect applications the traditional way. They post jobs on their website or a job board, collect resumes, look at them for a few seconds, and figure out who to call. It’s a process that has helped millions of employers find staff throughout Australia.

But it’s also not perfect. First, it’s impersonal. You don’t get to know the applicants, and the applicants to not get to know you. Second, it is inefficient. You spend maybe a few seconds on each resume and receive hundreds of unqualified applicants in order to find a few that are qualified. Third, most small businesses do not employ experts in hiring. Unless you have years of experience, you may find you’re prone to hiring mistakes.

So with that in mind, you may want to consider alternatives to simply collecting resumes. There are many other strategies you can try that do not require resumes at all. These include:

  • Networking – Networking is one of the strongest tools at your disposal. Meeting people in person eliminates that “otherness” and lets you already know if they’re someone that seems like a good personal fit for your organisation. At some point, you may still need a resume or some information on them of some form but some companies just go straight to an interview process.
  • Recruitment – Let’s not forget using recruitment companies like Recruit Shop here in Australia. Our role is to send you a list of highly qualified candidates, each one with the potential to perform at your business. Once we hand you the list, you are able to call and interview any and all candidates that you want, and trust that they are possible contributors. Recruitment companies like Recruit Shop do this for a living, which means we know who and what to look for to best fit your company.
  • LinkedIn – You don’t need to wait to receive resumes, or even wait for applicants at all. With LinkedIn, you can go out and find potential contributors all on your own. LinkedIn profiles act a lot like resumes already, and requesting a CV is unlikely to provide any additional information. Instead, you can simply find the people you like and invite them to interview.
  • Q/A Based Applications – Let’s say that you want to use a job board but you don’t want to collect any resumes. What can you do? You can create something like a QA application – an application that allows you to ask questions directly to the candidate. With a QA application, it is as though you are starting the interview early by finding out the information you want to know directly – rather than having to search for it in a sea of resumes.

These are only a few of the alternatives to the traditional job board/resume hiring process. As always, don’t think of recruitment as a specific approach. Think of recruitment as your way of trying to find the best possible person for the job, no matter what it takes and what strategy you want to use. If you go into recruitment with that mindset, you may find that there are other alternatives to resumes that you want to try instead.

The Difference Between A Human Resource Manager and a Hiring Manager

Here at the Recruit Shop Blog, we sometimes throw terms around without necessarily defining them for the broader audience. Since many of our clients are entrepreneurs, franchisees, and startups, it’s common to go into recruitment not always fully understanding the terminology.

One common area of confusion is the difference between a “human resource manager” and a “hiring manager.” Although the two terms can sometimes be used interchangeably in some companies, they can have very different meanings in others.

What is a Human Resource Manager?

Human resources is the department that handles all tasks as they relate to those that either currently work for your company, or may work for your company in the future. Just like an office supply manager would be in charge of office supplies, so too is a human resource manager in charge of humans as resources.
Their job encompasses a wide range of goals, and yes, hiring is often one of those goals:
• They recruit and hire staff for open positions
• They make sure that new employees have what they need.
• They make sure that existing employees have what they need.
• They make sure that each part of the company has the resource (person) they need.
• They make sure that employees are satisfied, handle employee complaints, and more.
Human resource managers are, as the name implies, the people in charge of the human resource department. Although they have many other roles, they do generally handle many hiring tasks, but they are not necessarily hiring managers.

What is a Hiring Manager?

Human resource managers have a specific title within the organisation. Hiring managers, on the other hand, can be anyone in the company at any time.

The hiring manager is the person at the workplace, generally a supervisor of some kind (although not necessarily), that is in charge of making the final decision on who to hire to replace ONE position. For example, if the IT department is looking for a new coder, then the head of IT may be the hiring manager for that job, as they are the final decision on who they want to add to their department.

The manager of the sales department may be the hiring manager for the new Sales Lead hire. The manager of marketing may be the hiring manager for the Social Media Specialist position. In theory, the hiring manager may not be a manager at all. Any employee within an organisation may considered the hiring manager if they are tasked with finding someone for an open position.

Hiring Managers and Human Resources

Human Resource managers may also be hiring managers, especially with large companies that depend almost exclusively on their HR departments. But since most applicant approval is left to someone in the department they will eventually work, that is often not the case.

Finally, the person in charge of finding and interviewing candidates may be called the hiring manager even if they are not the manager that makes the final decision. For example, if you are a department manager that has someone on your staff advertise the job, review resumes, interview, and then you are simply there for one final interview and approval, the person that did all the work was “managing the hiring” so they may be referred to as either “hiring manager” or “hiring staff” and the term is often interchangeable.

Hopefully, this clears up a bit of confusion between the terms. When we talk about recruitment, frequently we talk about the word “hiring manager” as a catch all for anyone on staff that is involved, because the tips and strategies are the same regardless of their actual title.

The Newest Business Trend – Investing in People

There is a new trend in business, and every company small or large should pay attention. For years, businesses had a “customer first” strategy. The customer is ALWAYS right. Every employee had that idea drilled into their minds from the moment they first started working, and nearly every company in Australia prioritised customer satisfaction above all else.

But times are changing. The customer is still highly valued. But more and more businesses are realising that investing in PEOPLE is getting them better results than investing in CUSTOMERS ever did, and if you’re a business looking to be competitive in today’s market, you should be following this trend too.

The Importance of Employee Satisfaction

It is no longer an industry secret. Companies that value their employees are more likely to have satisfied customers and get the best return on that investment. This has now been proven time and time again. Consider the following:

  • One employee affects thousands of customers. One customer affects one customer.
  • Productivity is directly related to employee satisfaction and engagement. Happier employees get more work done.
  • Employee engagement is directly related to employee longevity. Happy employees stay longer, thus reducing turnover and preventing subsequent loss.
  • One upset customer affects at most one or two employees. One upset employee can create a toxic culture that affects all other employees within the company.
  • Employees that are engaged and satisfied are frequently willing to do more. Customers that are engaged and satisfied are not as likely to purchase more.

These are only a few of the many reasons that investing in employees and taking an “employee first” approach makes so much sense. Although you should never ignore your customers and their needs, happy, energised, engaged, and skilled employees are going to be far more important for your business than any one customer will be.

How to Invest More Into Your Employees

This trend of valuing employees starts with recruitment. Replacement employees do not grow on trees, nor should any employee be hired simply to fill the position. At Recruit Shop, we – and by extension, your company – look to hire not only the most talented, but also those that have the most potential, and it’s critical that your company also looks for employees that they are going to truly value in order to make sure they’re getting the right people for their business.

But there is much more to this as well. Your company should continue to look for ways to maximise employee engagement and find ideas that help you seem like a better more desirable employer than other companies offer. Every company should have genuine reasons for an employee to choose you, with fun, interesting, and valuable programs, including ideas like:

  • Unlimited Vacations
  • Work from Home Options
  • Gyms and Game Rooms
  • Flexible Scheduling
  • Training and Educational Opportunities
  • Fun Workplace Competitions
  • Paid Activities
  • Better Performance Measurement
  • Easy Lateral Movement
  • Company Volunteering or Charity Days

Companies have started to become even more inventive, with craft beer Fridays, paintball competitions, paid wellness rewards, and so much more. Many of these ideas can also be free, such as allowing employees to choose a mascot for the business, or having them name the break room.

It’s not important what strategies you choose. But it is important that this is a genuine priority to you and make it a significant part of your company culture.

Happy, Better Employees

Investing more into employee satisfaction is the newest trend in business, and it’s become one of the most effective at improving your revenue and making your company successful. Take the time to value each and every employee, and you’ll not only see happier workers – you’ll see happier customers as well.

5 Popular Engineering Forums to Seek New Talent

For some companies, hiring the right engineer is the difference between success and failure. While some engineering jobs require only someone that works hard and who has a basic understanding of engineering, others need someone that is an expert in the field, someone ready to think outside the box to take your products or services to the next level.

For those that need that one in a million employee, it often helps to take a more active approach to recruitment. Placing an advertisement on a job board or LinkedIn may help attract a great employee, but you may find that in order to find that amazing new talent, you have to go find it for yourself.

Finding Talent in Engineering Forums

One place that you may be able to use to find amazing engineering talent is industry related forums. Many engineers spend their time on these forums helping others and discussing the latest news in engineering. If you’re interested in looking for talent in forums, consider the following websites:

  • Eng Tips – While many forums have specialities (e.g., Materials Engineering), Eng Tips is a group of engineering forums for nearly every type of engineering profession.
  • EDABoard – EDABoard is a very popular board with both electronics engineers and test engineers. It is very active and has a section for job postings.
  • EngineeringCivil – Engineering Civil is a civil engineering forum broken down into sub-specialties, like structural engineering, architectural engineering, and more.
  • iMechanica – Popular with mechanical engineers, iMechanica is a useful location for advertising jobs and reaching a mechanical engineering audience.
  • Reddit Engineering – Reddit has become the most popular style of forum on the internet, and it has an entire engineering section that is highly active. It is a bit more likely to have novices, but those that are looking to find true experts in a highly active location, Reddit is a great place to start.

You should also look throughout social media – including LinkedIn, Facebook, and more – because many of these social media websites have taken over as forms for traditional website forums. By creating a presence for yourself and your company on these boards, you can potentially find some of the best talent in the entire world – not just Australia – and really make sure your company is finding the best candidates.

Alternatively, if you’re short on time and need a helping hand with your recruitment, please contact Recruit Shop on 1300 895 987. We’re experts are recruiting for all roles and all industries across Australia and New Zealand.

5 Great Seminars for Future Managers

It is difficult to find and hire a manager. Management itself is a tricky field, as the right manager for one location may not be the right manager for another. Often you need someone that understands management but also understands your business and the people inside of it.

That’s why the solution may not be to hire new managers. The solution may be to groom managers from within. Your next future managers may be working for you right now, learning your company and contributing to its success. When you want those management professionals to also have skill sets learned from outside sources, you may want to send them to training programs. A great place to start is leadership seminars.

Aussie Leadership Seminar and Conference Opportunities

Seminars are a good opportunity for employees to learn, and can also improve employee engagement by making them feel like you are dedicated to their career success. There are seminars both small and large all around Australia and New Zealand, so it may be worthwhile to do a search and see what is around. But for those that need a bit of help, consider the following:

  • Leadership Revolution – The Leadership Revolution Conference occurs every year in Melbourne and Sydney. The next conferences are scheduled for mid-November.
  • Women and Leadership Australia – Women and Leadership Australia has several conferences and events. Their symposium list can show you all of the 2017 events, including Melbourne, Darwin and Hobart over the next few weeks.
  • ANZAM – The Australia and New Zealand Academy of Management holds yearly conferences. The next conference is scheduled in Melbourne at RMIT University December 6th to December 8th, 2017.
  • IoD – The Institute of Directors also has several conferences throughout the year. The next one, called “Shaping the Future,” starts in May in Auckland, New Zealand.

The better your hiring strategies and the better your recruitment, the more likely your next great manager or leader is going to be someone you’ve already hired – rather than someone you go out of your way to find in the future.

That is why it makes a great deal of sense for companies to consider training their employees in-house. It improves engagement, it ensures the employee understands company culture, and it helps make everyone at your organisation a leader – even if they never end up in management.

If you need a hand with your recruitment, please contact Recruit Shop on 1300 895 987.

How to Manage Twitter Harassment Risk

Social media used to be the number one new tool that businesses could use to attract talent. Over the past 7 years, more and more businesses have started using websites like Twitter to build their brand, improve their recruitment efforts, and sell their products.

But social media is changing, and that change has perhaps become most apparent on Twitter. Now, more than ever, Twitter has become a hub for negative publicity. One wrong post or one wrong item in the news, and suddenly you are attacked by thousands of angry people across social media, with more and more people calling you out on your behaviour.

Tips to Minimise Twitter Harassment

You can’t stop all harassment on Twitter, nor can you prevent any problems from occurring. But you can make sure that you reduce your risk, and possibly have a plan in place to ensure that your brand isn’t tarnished and that you are still able to use Twitter for recruitment successfully.

  • Have a No-Personal Twitter Rule – First and foremost, avoid any accidental issues by not allowing anyone on their personal Twitter while at work.  There’s nothing worse than employees posting something accidentally on their professional Twitter thinking it is their personal Twitter. If people want to Tweet, let them do it on their phones.
  • Create an Action Plan – When something is posted on your Twitter account that causes you to get “shamed” or harassed, have a plan of action. Do you delete the Tweet? Do you issue an apology? Who reviews the error? It is best for all employees that work with your social media to know what they should do ahead of time.
  • Have Personality But Be Cautious – It’s okay to have personality on your Twitter account, but always get a second opinion on that personality. For example, a fun quip may be a joke to you, but may be misunderstood by others. For anything that isn’t 100% professional, it is a good idea to have two eyes, instead of one.
  • Be Willing to Tune Out – Sometimes harassment cannot be controlled. If you’re getting harassment you do not deserve, it may be best to avoid the instinct to respond at all. Not everyone that contacts you needs to get a response, especially if the way they are responding is hurtful or damaging.

It’s not always possible to control Twitter harassment. But it is possible to have an idea of how you can prevent it and stop it from getting out of hand. If you have social media managers in charge of your Twitter account, make sure they know exactly what they need to do so that your recruitment and your branding do not suffer.

Twitter is just one of many avenues that Recruit Shop utilises to market your opportunity. We cast the net far and wide to attract the best candidates to your role, using external and internal databases, social media platforms and a number of major job boards including Seek. If you need a hand with your recruitment, please contact Recruit Shop on 1300 895 987.

Why New Restaurants and Retail Should Take Their First Employees VERY Seriously

Every employee matters. In careers that are often considered entry level, it’s easy to feel like your hires don’t have to be the most skilled, the most experienced, or have the most potential. This is especially true when someone opens up a new retail store or restaurant.

There is a tendency among new restaurant owners to hire people last minute, and then find anyone that looks “good enough” on paper to hire. But this is a bad strategy for any business, and an especially problematic strategy for brand new restaurants, retail, and other small businesses.

How Last Minute Mediocre Hires Can Kill Your Business

Every company needs to value its employees better, as employee satisfaction and engagement have proven to be more effective at improving company revenue than focusing only on customer satisfaction. But with brand new B2C businesses, especially franchisees, restaurants, and similar small businesses, it is especially critical for reasons that include:

  • Restaurant and Store Reviews – Between websites like Yelp, Zomato, TrueLocal, and Google Reviews, any customer you have can review you at any time. If your first reviews are negative, those that were considering trying your new business will decide to try other places instead. A few bad employees can quickly mean a few negative reviews, and some businesses are never able to overcome them.
  • Time to Profit – Most businesses shut their doors within two years of opening because they simply haven’t been able to earn enough business to be in the black on their debts. That shows how crucial that early time is for getting the most on your investment. Your first employees are going to be your greatest investment, and every dollar you spent on a less than stellar employee is a dollar that may cause your company to close.
  • Limited Training Time – There is evidence that it takes an average of 6 months for even the best employees to be at peak productivity, and 1 to 2 years for those that don’t receive adequate training. If you’re starting a new business, how much time will you have to train? Finding highly skilled employees that can start strong matters.

These are issues unique to these types of small businesses. When you’re just starting a restaurant and have limited time to hire, it becomes even more likely that you hire someone that isn’t as useful a contributor.

Hire Great Staff Right Away

Hiring the right staff matters at all stages of business. The better your employees, the more successful your company will be. But it is especially important for brand new companies, specifically those that traditionally rely on entry-level employees. If you want to succeed in a difficult economy, you need to make sure that you’re hiring great staff from the beginning.

If you’re in need of new staff, why not outsource your recruitment to experts? Call Recruit Shop today on 1300 895 987 to learn more about how we can help.